Friday, December 18, 2009

Broadcasters and Climate Change

Broadcasters from around the world have joined forces to combat climate change, acknowledging their essential role as opinion influencers and urging the industry to set quantifiable targets for a reduced carbon footprint.

Participants representing around 1000 broadcasters agreed upon the "The Paris Declaration on Broadcast Media and Climate Change," which will strengthen regional and international collaboration, and encourage production and dissemination of audiovisual content to give a voice to marginalized populations affected by climate change.

Delegates at the first ever UNESCO Broadcast Media and Climate Change conference in Paris (France) on 4-5 September came together to consider a global consensus on climate change, and to facilitate the use of materials between developing and developed country broadcasters.