Thursday, June 30, 2005

Asia Media Summit supports Public and Community Broadcasting

Broadcasting is crucial to development said the participants in the Asia Media Summit (AMS) organized by the Asia-Pacific Institute for Broadcasting Development (AIBD) with support from UNESCO in Kuala Lumpur, Malaysia, from 9-11 May 2005.

AMS 2005 is one of the regional consultative meetings for the second phase of WSIS, Tunis, in November 2005.

AMS calls for the independence and pluralism of the media to be guaranteed by providing equitable allocation of broadcasting frequencies to public, private and community broadcasters, by establishing the appropriate legal and regulatory frameworks for community media, promoting public service broadcasting through its independence from political and commercial pressures and safeguarding its editorial independence.

The conference also called for mechanisms to be set up aimed at preventing violence against journalists and other media professionals to assure their safety in carrying out their responsibilities in the service of society.

The recommendations cover media and globalization, cultural diversity, digital opportunities, free flow of information, public service broadcasting, human resource development, children, gender, HIV/AIDS, disasters, preservation of radio and television archives, WIPO broadcasters’ treaty, copyright and digital technologies.

Regarding broadcasting, the participants recommended that:

a. Governments be requested to:
· Promote public service broadcasting, and ensure its independence from political and commercial pressures and to provide all possible means to upgrade its performance;
· Provide public service broadcasting organizations with adequate funding to enable them to provide high quality services while remaining viable and maintaining their independence;

b. The appropriate authorities be requested to:
· Promote non-profit community broadcasting and to ensure that suitable frequencies are allocated for such services;
· Encourage diversity in broadcasting, thereby offering opportunities for a diversity of views;
· Safeguard editorial independence and management transparency and support the upgrading of performance of the PSB where it has been established.

c. Broadcasters be encouraged to:
· Define and adopt quality standards that include guidelines governing their programme standards and editorial practices;
· Establish systems for the internal and external monitoring of these standards and practices in relation to the guidelines and the legislation under which the broadcasting organizations are established

The full recommendations are available in PDF format at:

Source: UNESCO (28/06/05)